Social Capital and
Networking
Not only can networking help you work better
by creating a thriving infrastructure of referral pipelines, word-of-mouth buzz
and influential contacts – but once established, the social capital you
create returns your investment by doing most of the work for you, automatically,
leaving you free to focus on what you do best.
Without vital networking tools, you’re like
a dog chasing it’s own tail – doing a lot of work running in circles
after something that’s always just out of reach. Overlooked and undervalued
by less successful professionals, having a dynamic system of proven and effective
networking habits in place is the difference between running with the big dogs
and competing with the rest of the pack for scraps.